Crowdsourcing vs Expertsourcing
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Expertsourcing involves crowdsourcing problems to experts rather than the general public. It requires specialization in a field and the use of data and analysis to make iterative, data-driven decisions. Experts are paid based on their performance on individual tasks and use tools to work efficiently. Their work is curated based on ratings and profiles to ensure high quality. For expertsourcing to be effective, experts must be given context, feedback, and support to feel like valued co-workers rather than task masters.
Crowdsourcing vs Expertsourcing
- 1. let the market work for you Crowdsourcing vs Expertsourcing Data Driven Decisions By Experts Niel Robertson, CEO, Trada [email protected], @nielr1
- 2. We All Know What Crowdsourcing Is copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 3. But What is Expertsourcing? copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 4. The Nature of Expert Problems • Requires specialization in a field (the amateur can’t add much value here) • Requires data and analysis • Intuition from past experience can lead to better results • Multiple experiences (perspectives) can be powerful • Multiple approaches can be powerful copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 5. Case Example - uTest copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 6. Case Example - Trada copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 7. What Makes an Expert? • They use data Experts are trained to make decisions with data • They use tools Experts know how to become efficient copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 8. Process-Centric • Expertsourced crowds are process-centric work environments • Data-driven decisions are iterative copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 9. Pay for Performance Expertise • The benefit of Expertsourcing is paying for expertise by the drink • Pay per bug, test case, etc. • Pay per click, conversion copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 10. Curation: Ratings and Profiles copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 11. Getting the Most From Your Experts • You need to give them context – Communicate with them – Define goals quantitatively • You need to give them feedback – Give them information/data – Help the crowd learn from each other • You need to give them love – Treat them as co-workers, not as task masters – Care about their success/their success is your success copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
- 12. Find out More crowdsortium.org, @crowdsortium Niel Robertson President and CEO, 303-‐588-‐8543. Email me at [email protected] @nielr1 www.trada.com copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.